"Commercial printers are looking at ways to diversify their businesses. What's surprised us is that commercial printers are becoming a larger part of our growing customer base," observes Vanover.
"Sales of the iTech AXXIS Digital Label System over the last two years have exceeded our expectations – with almost 250 systems installed worldwide. Their last option was to use inferior pre-cut label solutions. "They were required to purchase labels in large quantities creating inventory that may never be used, or they paid a high premium for short-run labels-both options decreasing their profitability. Until the iTech AXXIS Digital Label System, they had only a few options," explains Mark Vanover, VP Sales and Marketing at ADSI. However the cost associated with purchasing small quantities of high quality labels is one of the biggest issues these companies have to resolve-while still offering products that are appealing to the consumer at the point of sale. "Many small-to-medium-sized companies have the need for high quality labels. (ADSI) will showcase the iTech AXXIS Digital Label System for the printing and finishing of high-quality, short-run labels on a wide variety of substrates.
Commercial printers become a significant segment of the system's installed base.ĭerry, NH (USA) – At booth 4442 during Graph Expo 2011, September 11-14,Īllen Datagraph Systems Inc.
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